Pure Zafarani is a popular Basmati Rice having a major market share across Pakistan. Pure Zafarani Pakistan’s Largest Selling Wholesale/Bulk Rice Brand.Available in most major cities across Pakistan. Pure Zafarani is grown & packed in Pakistan with a Parent Brand Called OCEAN PEARL. The Basmati grain is sown, cultivated and harvested in Gangetic Plains on Foothills of Himalayas. The plains are known for its very fertile soil and the rivers that water it which come from the Gigantic Mountain Range. The combination of a hot and humid climate, Alluvial Soil and high water table makes these plains ideal for the growth of this unique rice called Basmati – which means ‘fragrance’.